Google Basics for Ranking Fast (Part 2)

This is one of the most common sources for this tag. However, Matt Cutts from Google has indicated that this description can be pulled from other possible sources, including different parts of the page that are more relevant to the keywords or from open directory projects. Generally, though, it is the META tag that becomes the description.

While the title tag should be limited in length, you can use the META Description tag to expand a bit about the content on the page. At a minimum, the description should be a full sentence long. It should not exceed a paragraph. Here are some good META Description tag practices suggested by Google:

Use the description to accurately summarize your page’s content. Since this may appear in the Search Results, it can have a huge impact on the amount of traffic you get from the search engines. Avoid stuffing this with keywords that aren’t relevant to the page. Also, be sure to make it readable as it could be the first piece of content that is visible to your potential visitors.

Create a different, unique description for each page on your site. Since each page is different, it only makes sense that the descriptions would also be different.

The Destination URL

The next piece of the snippet is the URL that you will land on. Notice how the page name is bolded because it matches the search term. Generally, it is a very good practice to name your pages with your main keywords to help Google know what the page is about.

The Cached and Similar Links

The last couple of pieces in the snippet are the

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Google Basics for Ranking Fast

Written by Michael Loveridge for DotComSecrets.com

We all love search engine traffic. We love it because it is both highly targeted and free! But sometimes, getting good search engine traffic seems as difficult as catching an albino polar bear. Let me assure you that it’s not nearly so difficult. However, if you are going to have any success optimizing your website to rank well in the Search Engine Results Pages (SERP’s), it’s essential to have a good understanding of how the search engines work.

I’d like to begin by focusing in on one search engine: Google. Why Google, you ask? Well, look at the chart in figure one showing the share of searches for the month of April 2009. I assure you, Google’s share is not an anomaly here. For the past year, they have consistently been at or above 60 percent and have continued to show growth.

So, while it is entirely possible to get good, targeted traffic from Yahoo! or MSN, I believe that those are side benefits from good search engine optimization (SEO) targeted at Google. And in order to get good SEO results in Google, you should understand how Google works. That’s the purpose behind this article.

Let’s begin by taking an in-depth look at the following search engine results page listing for the search term

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