After someone has come to your website, the first goal is to figure out which of your visitors is willing to trade their e-mail address in exchange for more information. This concept is not new in the internet marketing circles, but often people still don’t do it. Always send traffic to some type of squeeze page or landing page where you can collect your visitors’ e-mail addresses so you can follow-up with them.
Step 3: Identify Buyers
This step is similar to the step above, but to appreciate it, you must understand something that Dan Kennedy once said. He said,
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