Google Basics for Ranking Fast (Part 2)

This is one of the most common sources for this tag. However, Matt Cutts from Google has indicated that this description can be pulled from other possible sources, including different parts of the page that are more relevant to the keywords or from open directory projects. Generally, though, it is the META tag that becomes the description.

While the title tag should be limited in length, you can use the META Description tag to expand a bit about the content on the page. At a minimum, the description should be a full sentence long. It should not exceed a paragraph. Here are some good META Description tag practices suggested by Google:

Use the description to accurately summarize your page’s content. Since this may appear in the Search Results, it can have a huge impact on the amount of traffic you get from the search engines. Avoid stuffing this with keywords that aren’t relevant to the page. Also, be sure to make it readable as it could be the first piece of content that is visible to your potential visitors.

Create a different, unique description for each page on your site. Since each page is different, it only makes sense that the descriptions would also be different.

The Destination URL

The next piece of the snippet is the URL that you will land on. Notice how the page name is bolded because it matches the search term. Generally, it is a very good practice to name your pages with your main keywords to help Google know what the page is about.

The Cached and Similar Links

The last couple of pieces in the snippet are the

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Google Basics for Ranking Fast

Written by Michael Loveridge for DotComSecrets.com

We all love search engine traffic. We love it because it is both highly targeted and free! But sometimes, getting good search engine traffic seems as difficult as catching an albino polar bear. Let me assure you that it’s not nearly so difficult. However, if you are going to have any success optimizing your website to rank well in the Search Engine Results Pages (SERP’s), it’s essential to have a good understanding of how the search engines work.

I’d like to begin by focusing in on one search engine: Google. Why Google, you ask? Well, look at the chart in figure one showing the share of searches for the month of April 2009. I assure you, Google’s share is not an anomaly here. For the past year, they have consistently been at or above 60 percent and have continued to show growth.

So, while it is entirely possible to get good, targeted traffic from Yahoo! or MSN, I believe that those are side benefits from good search engine optimization (SEO) targeted at Google. And in order to get good SEO results in Google, you should understand how Google works. That’s the purpose behind this article.

Let’s begin by taking an in-depth look at the following search engine results page listing for the search term

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9 Ways to Earn a Residual Income Online (Part 2)

Service Plans

Even if you don’t have a physical product, you can still create a continuity program with the services you provide. Lawn care, oil changes and technical support for a complicated software program are all examples of services that customers will need on a continual basis. Eliminate the need for your customers to reorder every time they need a service repeated by providing weekly or monthly packages.

Subscriptions

This is another continuity programs that works well for information marketing businesses. Provide up-to-date content to subscribers on a regular basis in the form of a digital or print newsletter.

Network Marketing

Many network marketing companies offer residual income to their members for signing up other people who order products on a regular basis. Look for businesses that offer a unique product that people need to stock up on periodically. The more unique the products are, the easier it will be to market to your niche and find your target customers.

Residual Affiliate Programs

If you don’t have products or services to create your own continuity program, you can still get residual income by becoming an affiliate for businesses that do. Many product owners will pay a monthly commission for every active member you refer.

Which Program is Right for Your Business?

Each of the eight continuity programs you have learned about so far can be powerful additions to your product funnel. At some point in your business, either immediately or in the future, one or more of these may become its sustaining force. But if you don’t have a business in place already, it can be difficult to find the time and money to start one from scratch. These continuity programs:

Require an upfront investment of time, money or both to create the products.

Have to be fulfilled every month – which means you can’t entirely walk away from your business unless someone is managing your continuity program for you.

Usually have an average retention rate of three to four months so you have to constantly find new members.

Require you to share the profits with someone else if you are an affiliate or network marketer.

If you are not at a point in your business where you can start a continuity program and have someone you trust manage all the details of fulfilling orders, then the challenge is to find a continuity program that you can set up once and then set loose to manage itself. But the ninth way to make a residual income – a micro-continuity program – will do just that. Micro-continuity is the fastest and easiest way to implement a continuity program in your business. It is extremely powerful because it solves all of the problems that traditional continuity programs have.

We’ll discuss some ideas for building the content for a Micro-Continuity program in more detail in a future article, but in the meantime, you can go to the DotCom Secrets membership site at http://members.dotcomsecrets.com for more articles. Just type

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Simple Techniques to Take You From 6 to 8 Figures a Year (Part 2)

Step 2: Identify Subscribers

After someone has come to your website, the first goal is to figure out which of your visitors is willing to trade their e-mail address in exchange for more information. This concept is not new in the internet marketing circles, but often people still don’t do it. Always send traffic to some type of squeeze page or landing page where you can collect your visitors’ e-mail addresses so you can follow-up with them.

Step 3: Identify Buyers

This step is similar to the step above, but to appreciate it, you must understand something that Dan Kennedy once said. He said,

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21 Minute Traffic: Intense Integration

How Integration Marketing Works
Mark Joyner first coined the term and has been talking about integration marketing for several years. It is basically the integration of one marketing process into another. Some easy examples are:
When buying a product, you see an upsell page with a similar offer that can add value to what you just purchasedBuying a McDonalds Happy Meal and your kids getting a game or toy about an upcoming movie
Integration Marketing is not a new system, but it can be absolutely powerful for your business. It is an easy way to leverage the work that you are already doing. Mark offers an online forum where you can find potential people to partner up with, and also advertise your products that you would like to integrate.
Turning Traffic Into Cash
Through integration marketing, you place your products and offers in the flow of sales. You can get banner ads created and place them on websites or blogs. You can get your offers in your competitor’s auto responder series. You can add your product to someone else’s sales process as in providing an OTO (one time offer), or getting your offer placed on their Thank You page.
The opportunities to integrate are endless. You are able to generate more sales, and they can increase cash, and look good to the customer by providing other quality products. You will start to generate easy traffic that you never thought was possible.
Identify Potential Deals
Step 1 Perhaps a sold software product is lacking in your respective niche. Create the software and get it on all your competitors Thank You pages.
Test Your Offer
Step 2 Before you contact potential competitors about ways to integrate your products, test it yourself first. Try running a small scale PPC campaign, or sending the offer to subscribers on your email list.
Contact Other Business Owners
Step 3 Use IntegrationMarketing.com to find and contact competitors to let them know the ways in which you can work together and both profit. See the traffic checklist in the September 2009 issue for seven more ways to research affiliates and competitors using: DomainTools.com, AffiliateElite.com, PayDotCom.com, ClickBank.com, Archive.org, Alexa.com and Google.com.
Ramp It Up
Step 4 Keep setting up more and more deals. Keep repeating the process as long as the offer continues to sell.
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Ways to Gain Customers for Life

Written by Tom Rich for DotComSecrets.com
Many businesses struggle with the concept of customer recruitment and retention. In other words,

Twitter: A Marketing Tool?

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Twitter: A Valuable Marketing Tool?By Laura Lake, About.com GuideSee More About:social media marketingtwittertwitter marketingI hear the debate all the time, and no, I'm not talking about the Presidential debate - I'm referring to Twitter.

Should we consider Twitter to be a marketing tool or is it just for people who have a lot of time on their hands and the need to jibber-jabber all day long?

I will be honest, I was an early adopter of Twitter and then I walked away from it. I couldn't see the value. Recently, my viewpoint has changed.

Think of Twitter as a means to get instant public messages out to your audience, whether it is an audience of colleagues or potential customers.

Twitter is becoming an increasingly important platform for online communication and, yes, conversation. TechCrunch reported that Twitter is receiving 8 million unique visitors per month and about 3 million messages are posted daily.

How can we use Twitter as a marketing tool?

Good question. Let me see if I can help.

Twitter As A Learning Tool
As I mentioned, over 3 million messages are posted everyday. Are you mentioned in any of them? What about your company? This might be a good time to find out. Twitter provides a search engine that allows you plug-in company names, brand names, topics and even personal names. How is your buzz level? Are there any negative comments out there? If I were you, I'd use the search engine to check in a regular basis.

Today, I found out that BMW made a customer unhappy and he Twittered about it. I learned that Weather Underground has some really cool iPhone applicationS and that the chocolate cake at Macaroni Grill is deadly.

All that was posted today!  So, whether you are engaging on and participating in Twitter or not, someone may just be twitting about you.

Use Twitter as a Media Outlet
You can use Twitter to post news or updates about your company or products. However, please don't do this before you become familiar with the format and etiquette of Twitter. The best way to do this is to post a link to the full content of the news or update. Think of what's valuable to your consumers and let them hear about it first on Twitter. You'll be amazed how your following will grow.

A Promotional Palace
It's not uncommon for companies to post promotions, sales, or specials on Twitter. An example would be Dell, they do it well. It's important to remember that Twitter is about conversation and breaking news, so be sure if you are posting promotional information that you make it conversational and personal. If I want an ad, I'll turn on TV.

Create Character in Your Brand
Twitter is a fantastic tool in giving your brand a voice and a personality. Being successful in Twittering, you will have to put forth your personality and a unique style. That's what makes the difference and can increase your Twitter following and make it a successful marketing tool for you.

Customer Service and Chit Chat

As you begin to use Twitter you will notice that it's all about conversation. It's about talking to your prospects and consumers, interacting with them. If you are not going to do this, don't use Twitter as a marketing tool, it simply won't work. Make friends, be a friend and reply. Show your followers that you want to engage and be involved with them - this provides optimal customer service and that you are, in fact, personable.

Let's Tweet, shall we.  Come follow me by visiting my Twitter profile.Related ArticlesTwitter Time-Saving Tools That I UseTwitter: How to Measure the BuzzGaining New Customers Through Twitter - Reader Stories: How Entrepreneurs A...Web Journalism - Use The Web As a Reporting ToolTwitter for Business Guide - How to Use Twitter for Business
Laura Lake
Marketing Guide
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