Written by Michael Loveridge for DotComSecrets.com
We all love search engine traffic. We love it because it is both highly targeted and free! But sometimes, getting good search engine traffic seems as difficult as catching an albino polar bear. Let me assure you that it’s not nearly so difficult. However, if you are going to have any success optimizing your website to rank well in the Search Engine Results Pages (SERP’s), it’s essential to have a good understanding of how the search engines work.
I’d like to begin by focusing in on one search engine: Google. Why Google, you ask? Well, look at the chart in figure one showing the share of searches for the month of April 2009. I assure you, Google’s share is not an anomaly here. For the past year, they have consistently been at or above 60 percent and have continued to show growth.
So, while it is entirely possible to get good, targeted traffic from Yahoo! or MSN, I believe that those are side benefits from good search engine optimization (SEO) targeted at Google. And in order to get good SEO results in Google, you should understand how Google works. That’s the purpose behind this article.
Let’s begin by taking an in-depth look at the following search engine results page listing for the search term
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