Develop Your Annual Marketing Plan - 6 Day Course
An annual marketing plan will assist you in figuring out what it is that you need to do, how to do it, and when to do it. This marketing plan should go hand-in-hand with your business plan and development.In this marketing course we will revisit your marketing goals and determine what it is that you hope to achieve in the upcoming year with your marketing efforts. Often companies avoid this process because they don't know where to begin the process. That is what I am here for.
Syllabus
Over the next six days I will walk you through the steps of creating a solid marketing plan. At the end of our course you will have completed the following:
Preparation of your mission statement and vision for the upcoming year.Discover and define your niche markets.Develop your value proposition.Develop and plan your marketing strategy.Develop your marketing mix.Create a marketing calendar that contains a month-by-month schedule of marketing activities and events for the upcoming year.
When you have finished the course you will have a strong marketing plan in your hand. This will become an important tool that will help you work smarter not harder at achieving your marketing goals. Each year you will want to revisit this marketing course and revise your marketing plan. Your marketing plan should reflect changes and goals based on the previous year's marketing experience.
How it Works
Each day you will receive a new lesson and assignment to complete. I will coach you through the 6 days and by the time you have completed the 6th day you will have created your annual marketing plan. Sign up below to get started today.E-mail address:
View the Original article
Syllabus
Over the next six days I will walk you through the steps of creating a solid marketing plan. At the end of our course you will have completed the following:
Preparation of your mission statement and vision for the upcoming year.Discover and define your niche markets.Develop your value proposition.Develop and plan your marketing strategy.Develop your marketing mix.Create a marketing calendar that contains a month-by-month schedule of marketing activities and events for the upcoming year.
When you have finished the course you will have a strong marketing plan in your hand. This will become an important tool that will help you work smarter not harder at achieving your marketing goals. Each year you will want to revisit this marketing course and revise your marketing plan. Your marketing plan should reflect changes and goals based on the previous year's marketing experience.
How it Works
Each day you will receive a new lesson and assignment to complete. I will coach you through the 6 days and by the time you have completed the 6th day you will have created your annual marketing plan. Sign up below to get started today.E-mail address:
View the Original article
Labels: Annual, Course, Develop, Marketing
By Laura Lake, About.com Guide November 15, 2011My BioHeadlinesForumRSS#spacer{clear:left}#abc #sidebar{margin-top:1.5em}
What's the difference in a marketing strategy and a marketing plan?
This is a common question and unfortunately many view them as the same thing. They are not. A strategy identifies the goals and objectives, your marketing plan tells you how you are going to get there. Without both of these tools businesses will often find themselves trying to sail upstream without paddles.
Most businesses that have gone through the process of creating a marketing strategy and a marketing plan will tell you that having these and using them as a roadmap can often bring order into chaos. And, let me reiterate it is a process, it's not something you can do without putting thought and effort into it.
Your marketing strategy and marketing plan serve two purposes and are well worth the time investment. Let me show you the components in each one and educate you on how they can be used to assist in reaching your business goals.
Read more: �What's the difference between a marketing strategy and a marketing plan?
Connect With Laura: Facebook | Twitter | LinkedIn | Google Plus
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By Laura Lake, About.com Guide November 15, 2011My BioHeadlinesForumRSS#spacer{clear:left}#abc #sidebar{margin-top:1.5em}
What's the difference in a marketing strategy and a marketing plan?This is a common question and unfortunately many view them as the same thing. They are not. A strategy identifies the goals and objectives, your marketing plan tells you how you are going to get there. Without both of these tools businesses will often find themselves trying to sail upstream without paddles.
Most businesses that have gone through the process of creating a marketing strategy and a marketing plan will tell you that having these and using them as a roadmap can often bring order into chaos. And, let me reiterate it is a process, it's not something you can do without putting thought and effort into it.
Your marketing strategy and marketing plan serve two purposes and are well worth the time investment. Let me show you the components in each one and educate you on how they can be used to assist in reaching your business goals.
Read more: �What's the difference between a marketing strategy and a marketing plan?
Connect With Laura: Facebook | Twitter | LinkedIn | Google Plus
Comments (0)See All PostsSharePrevNextCommentsNo comments yet. Leave a CommentLeave a CommentName* Email: (never displayed)* URL
Your Comment* Line and paragraph breaks are automatic. Some HTML allowed:
Enjoying the Journey to Online Success
Written by Bud Bilanich, the Common Sense Guy
I often tell my coaching clients self confidence is the foundation on which all success is built. I think that self confidence is the single most important trait that an internet marketer can possess. Most often we work alone with the help of a couple of virtual assistants. If we don’t believe in ourselves and our products how can we expect our customers to do so?
All self confident people have three things in common:
They are optimisticThey face their fears and actThey surround themselves with positive people
I think optimism is the most important of these three. That’s why I am planning a series of articles on optimism and The Optimist Creed. In this article and the ones that follow, I will share with you 10 secrets of becoming a more optimistic person.
When I was a young guy, I participated in the Optimist International oratory contest. The topic that year was,
I often tell my coaching clients self confidence is the foundation on which all success is built. I think that self confidence is the single most important trait that an internet marketer can possess. Most often we work alone with the help of a couple of virtual assistants. If we don’t believe in ourselves and our products how can we expect our customers to do so?
All self confident people have three things in common:
They are optimisticThey face their fears and actThey surround themselves with positive people
I think optimism is the most important of these three. That’s why I am planning a series of articles on optimism and The Optimist Creed. In this article and the ones that follow, I will share with you 10 secrets of becoming a more optimistic person.
When I was a young guy, I participated in the Optimist International oratory contest. The topic that year was,
Two Target Markets
Written by John Parkes, Director of DCS Local
Network marketing is an industry known by a variety of names. Some call it multi-level marketing, party-plan marketing, or simply direct selling. Since its inception, this industry has had a unique dynamic of intertwined business-building actions: customer acquisition and recruiting of new business builders. Let’s attempt to unravel these two markets in an effort to better understand how to successfully approach them.
Customers and Product Users
In a network marketing company there are those who sign up only to use the product. These individuals play a vital role in your business’ success. They are not only the backbone of the industry but they also are the ones who create your long-term income.
There are specific reasons why you will want to focus on this part of your business. First of all, customers are easier to come by than business builders. It is safe to assume that there are more people in the world who are interested in the solution your product provides then there are people interested in selling that product. Some people just don’t want to be involved at that level. Second, spending some time building a customer base can provide you with a quick start in the business. It can take time to find and train good business builders but customers need little to no training. Also, a good customer base can provide a steady stream of income while you work on your recruiting efforts.
Another thing to look at is income security. If you get 50 customers who are using your product because they like it, you have income security. If a few of them decide to stop using the product, it’s okay, you still have 47 individual sources of income.
How to Acquire Customers
In our world there are good sales people and there are bad. Because of the negative experiences most people have had with bad sales people, coming across as a salesperson at all tends to repel people. According to Kim Klaver and her
Network marketing is an industry known by a variety of names. Some call it multi-level marketing, party-plan marketing, or simply direct selling. Since its inception, this industry has had a unique dynamic of intertwined business-building actions: customer acquisition and recruiting of new business builders. Let’s attempt to unravel these two markets in an effort to better understand how to successfully approach them.
Customers and Product Users
In a network marketing company there are those who sign up only to use the product. These individuals play a vital role in your business’ success. They are not only the backbone of the industry but they also are the ones who create your long-term income.
There are specific reasons why you will want to focus on this part of your business. First of all, customers are easier to come by than business builders. It is safe to assume that there are more people in the world who are interested in the solution your product provides then there are people interested in selling that product. Some people just don’t want to be involved at that level. Second, spending some time building a customer base can provide you with a quick start in the business. It can take time to find and train good business builders but customers need little to no training. Also, a good customer base can provide a steady stream of income while you work on your recruiting efforts.
Another thing to look at is income security. If you get 50 customers who are using your product because they like it, you have income security. If a few of them decide to stop using the product, it’s okay, you still have 47 individual sources of income.
How to Acquire Customers
In our world there are good sales people and there are bad. Because of the negative experiences most people have had with bad sales people, coming across as a salesperson at all tends to repel people. According to Kim Klaver and her
Two Target Markets (Part 2)
Make sure you are in a company with a product that you personally use and love. If this is not the case, you’d be much better off finding an opportunity where it is.
Think of a specific benefit that this product has had for you individually. Have you noticed that you have more energy, sleep better, it has reduced your phone bill by $20, or has helped you get out of debt?
Create your story by putting the pieces together. Tell about the problem you had and what you did in the past that didn’t work. Next, share how you found the product and how it has helped.
Keep all the hype and radical statements out. Just say what truly happened and people with similar problems will respond favorably. In Kim Klaver’s book,
Think of a specific benefit that this product has had for you individually. Have you noticed that you have more energy, sleep better, it has reduced your phone bill by $20, or has helped you get out of debt?
Create your story by putting the pieces together. Tell about the problem you had and what you did in the past that didn’t work. Next, share how you found the product and how it has helped.
Keep all the hype and radical statements out. Just say what truly happened and people with similar problems will respond favorably. In Kim Klaver’s book,
How to Cash In on CPA Marketing
Written by Jim Lillig for DotComSecrets.com
Are you confused about CPA? You are not alone. But with the help of a few friends and many split tests later, you can figure it out. If you have ever placed an affiliate link on a website (and let’s hope everyone reading this has done that at least a few times) then you have already participated in a cost per action scenario.
The Players
Before I explain the mystery that surrounds CPA Networks, I want to make sure that you have a good understanding of the players.
An Affiliate can also be called a publisher. This is the person who seeks to promote other people’s products on their website, in their emails, in newsletters, in Pay Per Click channels or any other venue that will accept ads that people can respond to and take a compensated action. Compensation comes in the form of a commission.
A Merchant can also be called an advertiser. This is the entity that seeks to have affiliates (or publishers) promote their products or services.
A Network is a network. There are two basic kinds of networks, an affiliate network, like Commission Junction (CJ), or a CPA Network like ClickFusion or ClickBooth.
The Difference
There are several differences between the two that may not be plainly obvious at first glance. CPA Networks do not allow the advertiser to see exactly who their affiliate is. This is completely different than CJ, Linkshare, Share-a-Sale or the myriad of other
Are you confused about CPA? You are not alone. But with the help of a few friends and many split tests later, you can figure it out. If you have ever placed an affiliate link on a website (and let’s hope everyone reading this has done that at least a few times) then you have already participated in a cost per action scenario.
The Players
Before I explain the mystery that surrounds CPA Networks, I want to make sure that you have a good understanding of the players.
An Affiliate can also be called a publisher. This is the person who seeks to promote other people’s products on their website, in their emails, in newsletters, in Pay Per Click channels or any other venue that will accept ads that people can respond to and take a compensated action. Compensation comes in the form of a commission.
A Merchant can also be called an advertiser. This is the entity that seeks to have affiliates (or publishers) promote their products or services.
A Network is a network. There are two basic kinds of networks, an affiliate network, like Commission Junction (CJ), or a CPA Network like ClickFusion or ClickBooth.
The Difference
There are several differences between the two that may not be plainly obvious at first glance. CPA Networks do not allow the advertiser to see exactly who their affiliate is. This is completely different than CJ, Linkshare, Share-a-Sale or the myriad of other
How to Cash In on CPA Marketing (Part 2)
Buying Something Referred to as Cost per Sale (CPL), the advertiser pays the affiliate a commission when the end user they have directed to the advertiser’s site through their affiliate link buys a product or service and pays for it with a credit card.
Making a Phone Call This is a relatively new twist on the model and is referred to as Cost per Call. This is a bit more complicated to figure out the action, as most of the time Cost per Call is compensated only if the operator at the call center makes a sale, then the affiliate is credited with a commission. With the rise of mobile advertising this option will more than likely gain a lot more traction over the next two to five years, at present only a small proportion of advertisers pay this way.
The History Now is a good time to give a little history of CPA Networks. In the beginning, there was CJ, Linkshare, Performics (now owned by Google) and a handful of other affiliate networks that jump started the affiliate marketing niche. If you had an offer, you were limited to these networks to place your offer on and have an affiliate pick up your link to promote your product. The problem was, that if you didn’t want to play with CJ and the like, you had to roll your own solution.
Then came a company called DirectTrack, which was founded by a brilliant internet marketer, Jason Wolfe. What Jason did was nothing short of revolutionary. He wrote a piece of code that eventually became a standalone platform that allowed any advertiser or agency to become their own Commission Junction. In CJ, if you had more than one product you either had to have a
Making a Phone Call This is a relatively new twist on the model and is referred to as Cost per Call. This is a bit more complicated to figure out the action, as most of the time Cost per Call is compensated only if the operator at the call center makes a sale, then the affiliate is credited with a commission. With the rise of mobile advertising this option will more than likely gain a lot more traction over the next two to five years, at present only a small proportion of advertisers pay this way.
The History Now is a good time to give a little history of CPA Networks. In the beginning, there was CJ, Linkshare, Performics (now owned by Google) and a handful of other affiliate networks that jump started the affiliate marketing niche. If you had an offer, you were limited to these networks to place your offer on and have an affiliate pick up your link to promote your product. The problem was, that if you didn’t want to play with CJ and the like, you had to roll your own solution.
Then came a company called DirectTrack, which was founded by a brilliant internet marketer, Jason Wolfe. What Jason did was nothing short of revolutionary. He wrote a piece of code that eventually became a standalone platform that allowed any advertiser or agency to become their own Commission Junction. In CJ, if you had more than one product you either had to have a
21 Minute Traffic: HubPage Hubbub
Written by Michael Loveridge for DotComSecrets.com
How HubPages Works
Similar to Squidoo, HubPages.com is a Web2.0 property that allows its registered users to create
How HubPages Works
Similar to Squidoo, HubPages.com is a Web2.0 property that allows its registered users to create
21 Minute Traffic: Facebook Fever
Written by Brooke Berston for DotComSecrets.com
Source: Facebook
URL: www.Facebook.com
Cost: Facebook is free to join but the cost of advertising can range from $1 to $1,000 per day and up. The cost per click can be adjusted as well.
Resources: To gain maximum profit, join other Social Media networks such as Twitter, YouTube, LinkedIn, Digg and Flickr. Connect those to your Facebook account for maximum exposure. The goal of Social Media is to intertwine and overlap all the major networks. If you see one you should be able to see them all.
How Facebook Works
Facebook is the big Kahuna of Social Media. Facebook has become a powerful way to connect socially with other people, as well as a way to communicate with other businesses and even new clientele who may have been out of reach before. Facebook has the capability to narrow down the desired target audience. You can find how many people are interested in a certain subject, topic, or activity and adjust your marketing efforts to fit each niche. But the best part is even without the ads you still have the opportunity to connect with these audiences for FREE!
Turning Traffic Into Cash
It’s all about the connection. The key with Facebook is to be a person, not a product. If you are more interesting than a logo, you have the opportunity to capitalize. The other trick is to not come on too strong. Don’t try to sell on a first date. People want to get to know you, feel you out. Facebook gives you the ability to make quick connections that can turn into lifelong customer relationships.
Make a Facebook Account
Step 1 The trick with making an account is, if you are just starting out, use your name and not the name of a product. People like people, not products. Get a following. Sell yourself before you sell a product. Another tip is to use a picture of yourself smiling. 63 percent of people will be friends with a person who is smiling in their photo. The bottom line? If you are more interesting than a logo there is a good chance that people will like you.
Make a Sweet Bio
Step 2 Be yourself. If you don’t like cats, say you don’t like cats. The more honest you are, the more people will trust you and consider you credible. Don’t try to appeal to everyone. Be who you are and people will come regardless.
Be an open book. The more people know about you, the more they will feel like they know you personally and then when you come out with a product people will trust it is good because they trust you. People buy from their friends.
Find Friends
Step 3 Finding friends is easy. Go to the search bar and type in fly fishing. Facebook will bring up everyone who likes fly fishing, ask them to be your friends and presto, you have a network. Find people you are interested in. Yes, Facebook is about quantity but at the same time it’s about the quality of the relationship. If you have nothing in common with that person what will you talk about? Find people with common interests.
A Secret Trick About Facebook
Step 4 Here is an insight that is imperative when you become viral. Facebook is good about setting rules and following them to a T. One of those rules is a friend cap of 5,000 on normal Facebook pages. So here is the sneaky little trick. Never get 5,000 friends. Get 4,930 – just under 5,000. The reason is, once you reach the cap, people cannot friend request you anymore. If you stay at just under 5,000 friends an unlimited amount of people can still request you and you can keep all of those people at bay until you make room for them by deleting inactive friends.
So instead of only reaching 5,000 people you can have 4,930 friends and another 3,497 friend requests, allowing you to reach more people. Step eight will also teach you a way to reach those other people who are waiting to be your friend.
Update Your Facebook
Step 5 I’m going to let you in on a secret. Facebook monitors how often people post, with that said, update your post five to six times a day. Any more than that and you run the risk of being yanked from the Facebook realm. The more friends you have, the bigger of a commodity and threat you become to Facebook. Stay active but be cautious at the same time.
Content is Key
Step 6 What you post sets the tone of the kind of person you are. If you post useless information, people will find you useless. Many people think,
Source: Facebook
URL: www.Facebook.com
Cost: Facebook is free to join but the cost of advertising can range from $1 to $1,000 per day and up. The cost per click can be adjusted as well.
Resources: To gain maximum profit, join other Social Media networks such as Twitter, YouTube, LinkedIn, Digg and Flickr. Connect those to your Facebook account for maximum exposure. The goal of Social Media is to intertwine and overlap all the major networks. If you see one you should be able to see them all.
How Facebook Works
Facebook is the big Kahuna of Social Media. Facebook has become a powerful way to connect socially with other people, as well as a way to communicate with other businesses and even new clientele who may have been out of reach before. Facebook has the capability to narrow down the desired target audience. You can find how many people are interested in a certain subject, topic, or activity and adjust your marketing efforts to fit each niche. But the best part is even without the ads you still have the opportunity to connect with these audiences for FREE!
Turning Traffic Into Cash
It’s all about the connection. The key with Facebook is to be a person, not a product. If you are more interesting than a logo, you have the opportunity to capitalize. The other trick is to not come on too strong. Don’t try to sell on a first date. People want to get to know you, feel you out. Facebook gives you the ability to make quick connections that can turn into lifelong customer relationships.
Make a Facebook Account
Step 1 The trick with making an account is, if you are just starting out, use your name and not the name of a product. People like people, not products. Get a following. Sell yourself before you sell a product. Another tip is to use a picture of yourself smiling. 63 percent of people will be friends with a person who is smiling in their photo. The bottom line? If you are more interesting than a logo there is a good chance that people will like you.
Make a Sweet Bio
Step 2 Be yourself. If you don’t like cats, say you don’t like cats. The more honest you are, the more people will trust you and consider you credible. Don’t try to appeal to everyone. Be who you are and people will come regardless.
Be an open book. The more people know about you, the more they will feel like they know you personally and then when you come out with a product people will trust it is good because they trust you. People buy from their friends.
Find Friends
Step 3 Finding friends is easy. Go to the search bar and type in fly fishing. Facebook will bring up everyone who likes fly fishing, ask them to be your friends and presto, you have a network. Find people you are interested in. Yes, Facebook is about quantity but at the same time it’s about the quality of the relationship. If you have nothing in common with that person what will you talk about? Find people with common interests.
A Secret Trick About Facebook
Step 4 Here is an insight that is imperative when you become viral. Facebook is good about setting rules and following them to a T. One of those rules is a friend cap of 5,000 on normal Facebook pages. So here is the sneaky little trick. Never get 5,000 friends. Get 4,930 – just under 5,000. The reason is, once you reach the cap, people cannot friend request you anymore. If you stay at just under 5,000 friends an unlimited amount of people can still request you and you can keep all of those people at bay until you make room for them by deleting inactive friends.
So instead of only reaching 5,000 people you can have 4,930 friends and another 3,497 friend requests, allowing you to reach more people. Step eight will also teach you a way to reach those other people who are waiting to be your friend.
Update Your Facebook
Step 5 I’m going to let you in on a secret. Facebook monitors how often people post, with that said, update your post five to six times a day. Any more than that and you run the risk of being yanked from the Facebook realm. The more friends you have, the bigger of a commodity and threat you become to Facebook. Stay active but be cautious at the same time.
Content is Key
Step 6 What you post sets the tone of the kind of person you are. If you post useless information, people will find you useless. Many people think,
How to Fortify Your Business Against Failure in a Changing Marketplace
Written by Russell Brunson, the Overnight Success Maker (Published in the Feb. 2010 issue of the DCS Journal)
Over the past 10 days, we have seen a lot of changes in the internet marketing world. Our business took a few big hits, as did thousands of other people online. It doesn’t matter what industry you are in, there are going to be changes that can injure or kill a business, and if you aren’t prepared, you may lose everything. Dan Kennedy once said (and I may be misquoting the exact number of months), that every four to six months you will be faced with a problem big enough that it will kill your business if you don’t make the right decisions.
Sound scary? Or exciting? I always thought it was exciting until we recently had one that hit us hard. This article is about what we’re doing now to protect ourselves, and what I wish I would have thought about before some of these problems came about.
Now, the potential problems could come from many places. They could come from FTC changes (like the new advertising laws that came into effect on December 1st). They could come from the merchant account companies. They could come from government regulations (like when they banned fax blasting or spam). They could come from new competitors in the marketplace. They could come from new technologies, or other technologies going away. They could come from Google changing their algorithms, or your favorite magazine that you advertise in going out of business. The problems are there, and they are going to come to you, so you need to be prepared.
I remember this summer I was in Fiji speaking at a Tony Robbins seminar. At the event, Tony was talking about how the way we build our muscles is by breaking them down, and then they rebuild stronger. He then went on to say that God, or whatever higher power we believe in builds us in the same way, by giving us trials that break us down, and then we grow back stronger. In life and in business, he said it’s important to remember that, and take the challenges not as bad things, but good, necessary things that we need in order to grow.
So, here are the big takeaways I’ve learned, and how I’m rebuilding our company to be stronger in the future.
Takeaway 1
Keep your overhead light Many entrepreneurs, including myself, get excited by their gross sales. It’s a number we’re always trying to grow. But the much more important number to focus on is how much money you take home. Each year, set a goal for how much you want to make in net sales, and work towards that goal. It may not be as much to brag about, but it takes less work and overhead to achieve it.
When big problems do come, it’s your overhead that will kill you. Expensive office equipment, employees and more can kill you when your cash flow slows down. Make sure you know exactly what your break even point is each month in your business. Then don’t pay yourself or anyone else until that break even point is hit. After that, then you can start paying yourself and others.
> Click Here to Read Part 2 of This Article
Over the past 10 days, we have seen a lot of changes in the internet marketing world. Our business took a few big hits, as did thousands of other people online. It doesn’t matter what industry you are in, there are going to be changes that can injure or kill a business, and if you aren’t prepared, you may lose everything. Dan Kennedy once said (and I may be misquoting the exact number of months), that every four to six months you will be faced with a problem big enough that it will kill your business if you don’t make the right decisions.
Sound scary? Or exciting? I always thought it was exciting until we recently had one that hit us hard. This article is about what we’re doing now to protect ourselves, and what I wish I would have thought about before some of these problems came about.
Now, the potential problems could come from many places. They could come from FTC changes (like the new advertising laws that came into effect on December 1st). They could come from the merchant account companies. They could come from government regulations (like when they banned fax blasting or spam). They could come from new competitors in the marketplace. They could come from new technologies, or other technologies going away. They could come from Google changing their algorithms, or your favorite magazine that you advertise in going out of business. The problems are there, and they are going to come to you, so you need to be prepared.
I remember this summer I was in Fiji speaking at a Tony Robbins seminar. At the event, Tony was talking about how the way we build our muscles is by breaking them down, and then they rebuild stronger. He then went on to say that God, or whatever higher power we believe in builds us in the same way, by giving us trials that break us down, and then we grow back stronger. In life and in business, he said it’s important to remember that, and take the challenges not as bad things, but good, necessary things that we need in order to grow.
So, here are the big takeaways I’ve learned, and how I’m rebuilding our company to be stronger in the future.
Takeaway 1
Keep your overhead light Many entrepreneurs, including myself, get excited by their gross sales. It’s a number we’re always trying to grow. But the much more important number to focus on is how much money you take home. Each year, set a goal for how much you want to make in net sales, and work towards that goal. It may not be as much to brag about, but it takes less work and overhead to achieve it.
When big problems do come, it’s your overhead that will kill you. Expensive office equipment, employees and more can kill you when your cash flow slows down. Make sure you know exactly what your break even point is each month in your business. Then don’t pay yourself or anyone else until that break even point is hit. After that, then you can start paying yourself and others.
> Click Here to Read Part 2 of This Article